Media Management - Event Planning Event Planning Essay

Media Management - Event Planning Event Planning - Essay ExampleINTRODUCTION The marketing is the need of every small and large telephone circuit in todays world of globalization. The emergence of social media and online bloggers has allowed avocationes to market online at low cost. The businesses are taking full advantage of this cheap path of marketing. The options for market a product through different mediums depends on the size and budget of the company (Smith, and Zook, 2011). Nowadays, the perfect competition is prevailing in all the topical anaesthetic anesthetic markets and this intensity of competition made necessity for every local business to create marketing or promotional strategies to stay in the market with bad profits and differentiated brand image. The event marketing is one of the best suited marketing tools for local sector advertising because it directly targets the market of local area partnership. Most of the events are developed to get the attention of media. Companies want media to talk about them from time to time to publicize the business. Once the local business gets succeeded in gaining media attention then it would become easy for the local business to create its unique brand image among all the local competitors (Kotler, and Keller, 2009). Event ripening (The event is named as a Cultural Evening) The Wild Affair is a big chain of restaurants and the company is now introducing another restaurant in the new local market by creating an event in the area for targeting the local area customers. People that are living in the local area belong to different cultures so the event is organized by considering all the small and large communities living in the area. The event is designed under the servant of cross-culture function of the society. The event will be arranged in the hall in order to attract large audience. The restaurant has the specialty in 18 different countries foods. So especially for the event the restaurant is desi gned or decorated with 18 different cultural themes to represent the food availability of 18 countries. Every country is represented by its national culture theme or with a small setup with waiters in wearing cultural dresses of severally country. The core concept is to position the restaurant and create awareness of its offerings. The culture creates an emotional attachment with the customers. The company wants to connect the emotional attachment with its customer by providing them their cultural environment. Cultural values and cultural food has created a feeling in the consumers mind that he/she is serving in its own country. This humor of serving the cultural food with cultural values has made an emotional bonding with customers. This bonding will create the customer loyal to the brand. The restaurant has any(prenominal) additional attractive services as well that are customizing food according to the mood of the customer, additional top-ups and add-ons with the meals. Anothe r perception for the event created is that the company is unite all the communities of the area under the one roof to unite them. This perception can be called as Societal Marketing concept. Alignment of Companys Mission and Target Audience with the Event The companys strategy is to target each community individually and show respect for each communitys culture present in the society. The company has covered all the communiti