The Structure Of British Airways Management Essay

The Structure Of British Airways Management Essay British Airways is the largest international airline in the United Kingdom and is assigned in the operation of international and domestic carriage of cargo and mail, and the auxiliary services The British Airways Group comprises of British Airways, British Airways Holidays Limited, BA Connect Limited, Deutsche BA, and British Asia Airways, amongst others. Since privatization in 1987, British Airways have persisted to develop as competition in the market becoming the worlds first airline to reduce greenhouse gas emissions and to let passengers to print online boarding passes. Structure of British Airways: As explained British airways flat structure encourages the company to have a corporate culture which can be described by applying the McKinsey 7S s model which includes Staff, Skills, Style, Shared Values, Systems and Structure and strategy. Before the privatization, British Airways had a more formalized bureaucratic structure with rules and procedures, as a result of its size and its activities. But a main change in the last years has been the decrease of its management levels and it now has a formal structure with responsibilities across different functions. Therefore the structure of British Airways is flat type because it has only one level of hierarchy that separates managing directors at the top of bottom-line employees. The organization has segregated management-level positions into ten departments and each department has own subordinates. British airways structure is shown in figure 2 in which its departments include Planning, Investment Alliances, Commerce, Ground Operation, Engineering, Flight Operation, IT, Finance, Law, and Human Resource. (British Airways, 2010) Figure 2: British airways organization structure, (British airways 2010) Description: Management structure diagram Sources: www.britishairways.com However market influences created a leaner, structure at the top of the management. As illustrated in figure 1, British Airways have a flat hierarchical structure that needs them to cooperate within all the levels of as strategic where the board of directors take a decision on the long term objective the information which flows to the managers in the tactical who furnishes the information to the operational level and the operational level (front office staff, flight stewards etc.) drives the data into meaningful messages to be operated conveniently and efficiently. Culture of British Airways: Mission Statement:                   To be the most exclusive and first choice airline for all airline travelers We recommend a new mission statement after a consultation process involving our group members. The mission statement can replace an existing statement, which had been drawn up in 1997 in the run-up to privatization, and many employees have received training in its meaning for their particular jobs. Their mission statement clearly shows that in every persons mind the first thing to come from traveling by air should be British Airways. Whatever it is called, a vision, mission or strategic intent, its purpose is to provide a guiding light for the future. Companies without a mission are prone to opportunistic. A unifying mission is especially important in large companies where staff and managers are expected to take decisions themselves, without constant referral back to headquarters or to their seniors. Aims: British Airways is to become the worlds first global airline Objectives: Like all businesses one of their objectives was to maximize profits however after September 11th they had to change their aim of having an increase in   security as this was the main issue globally and they needed to keep their customers safe after the horrific terrorism attacks in the USA. Objective:    To increase security to combat terrorism Specific To increase security for the safety of passengers and staff Measurable Hand luggage of passengers was reduced to a plastic bag, stop and search was also put into place and metal detectors as well as a regular anti-terrorism drills Achievable More security staff will be in place and they have the finances to do so. Realistic This objective is realistic as terrorism is a threat and they also have the finances to do so to ensure that all passengers and staff are fully protected. Objective: To increase profits by the end of the tax year 2009 Culture: The organizational structure of a company reflects its culture, its management style and its leader attitude in addition to the environment in which it has to operate. . British Airways have a more formalized structure with precise rules and procedures, due to its size and the global scope of its activity. A major change in the last years has been the reduction of its management layers, between the chief executive and the front line who interface with customers, from nine to five. It now has a small ad hoc group working in parallel with the formal structure, with responsibilities that cut across different functions, or in any case duplicated these functions. Corporate culture The organizational culture consists of the deep basic assumptions, beliefs, values and norms which are shared by members of an organization, arise from the organizations history and tradition and are modified by contemporary events. Management style and leadership at British Airways As clearly stated above, British airways had been bureaucratically, between functions and hierarchies. It has changed to a style of employees empowerment. This means management gets help from employees outside the formal structure and across functions. British Airways used to have a more autocratic style but at the moment company is delegating responsibility directly to key individuals. The management at all levels mutually responsive to relationships created with customers and stakeholders. In other words company is experiencing democratic leadership style. Interrelationships of functions with processes: The business process is a collection of interrelated activities and tasks that will create a service as well as products for the consumers of business. There are three types of business processes involve in British airways and they are management process, operation process and supporting processes. The management process of British Airways is all about the operation of a system which includes the strategic management and the corporate governance. Strategic planning in management process is very important because it includes business plans, risk assessment, risk management, financial objectives, management responsibility, continuity planning, quality control, IT threat, contingency plan, disaster recovery, and fulfillment. Operations: Another type is the operational process which is the most essential among all the types of the business processes. It generally comprises the core business of British airways which is transporting passengers fast, safely and comfortably. In addition to this, it also generates the primary value stream. Purchasing, sales, manufacturing and marketing functions are usually included in its operational process. These three types of business processes of British airways have their own distinctive attributes which add value to its service delivery process. SUPPORT ACTIVITIES FIRM INFRASTRUCTURE Structured hierarchy permits BA to build a massive amount of specialist knowledge in order to get a competitive advantage over economized firms. HUMAN RESOURCE MANAGEMENT Invested in the expansion of customer service training in 2007 drawing attention of the best employees. Speak Up view survey persuades employees to offer feedback (British Airways, 2008). TECHNOLOGY DEVELOPMENT BA has included value in this group over smaller companies by reason of lack of resources that can be employed to create the service in an innovative way. (e.g. Individual LCD screens). PROCUREMENT As a result of the size and chronological business relationships and alliances, BA is able to influence suppliers and during economies of scale make efficiencies where competitors may fall short. PRIMARY ACTIVITIES: INBOUND LOGISTICS: Stock Control High quality training given by City the Guilds (British Airways, 2008). A continuous relationship with suppliers (e.g. Gate Gourmet. OUTBOUND LOGISTICS: Customer Service Large database of airport slots facilitates passengers to contact the majority of destinations from preferred airport. MARKETING SALES Marketing communications to all stakeholders. Brand consenting to for large budget to be spent in this field. POST SALE SERVICE The loyalty club card is offered. Bringing up to date communication on other services Interrelationship between the processes and functions of British Airways British Airways is one of the worlds largest aviation companies. Its portfolio of aviation transportation in which it is a global leader in air transportation The companys aviation operation and extensive airplanes of growth projects are located in all over the world, South America, Australia, North America and Asia. The purpose of the organization is to set out in a mission statement. To be the leading global aviation company through the operational excellence of world class assets in the most attractive commodities and a resolute commitment to safe and sustainable air transportation. In 2008 there was a downturn in world economic activity. This resulted from a loss of confidence in the world financial system. The downturn has led to a steep fall in aviation travelling prices such as airfares. By late 2009 these prices started to rise again as demand for aviation transportation increased. Sustainability Although Airline companies are affected by changes in economic activity, aviation is a long-term investment business. Firms like British Airways have to take a long term view of the business. This involves creating more routes which is a sustainable way over a long period of time. The company focuses on those routes in which it has a favorable position. It concentrates on various routes where sales of air tickets will be possible for many years into the future. It also looks at aviation projects where costs can be kept to a minimum but where there are opportunities to expand operations. There are several issues of sustainability facing British Airways. Key ones are: Securing energy supplies, such as airplanes and resources including fuels, for the future Managing emissions to minimize harm. British Airways uses large quantities of energy in its operations. It also generates the potential for energy, e.g. by purchasing the very latest planes which are eviromental friendly. A key aim of the company therefore is to do more with less. It must achieve maximum efficiency with minimum waste. British Airways believes that by operating in innovative and socially responsible ways it can do things better than its rivals. Doing things better in business is referred to as competitive advantage. Social responsibilities are those duties to all the stakeholders of a business, not just the shareholders. Embedded within social responsibility is the concept of sustainable development. Sustainable development involves using resources so that: Resources are available to meet the needs of people now Resources can be available to future generations The needs of the natural environment are respected. The success of British Airways is the best value comfort service provides for its passengers. And to build up this solid foundation in the marketplace, British airways utilizes its resources effectively and efficiently. In that manner operations management of British Airways plays an important role in transforming inputs (labor, capital, equipment, land, buildings, materials and information) into outputs (goods and services) that offer superior value to customers.

Animal Farm Book Report :: Animal Farm Essays

Animal Farm Book Report Plot This is a book that takes a look, from a satirical point of view, at the rise and excesses of communism in the former Soviet Union. Written from the point of view of animals in a farm, it starts with the 'vision' of a boar, Old Major, who dreams of a time when all animals are free from domination from humans and are equals. Eventually, the animals revolt, driving out the farmer and setting up their own society. However, from the start, things slowly start to go wrong. The pigs set themselves up as leaders ('first among equals') and began to 'allocate work' to the rest of the animals. The Commandments set up just after the revolution began to be distorted and all questions on the leadership of the pigs or the commands handed down are swiftly deflected by their spokesperson. The parallels to the rise of Communism are obvious in this book. People who know something about the history of Communism will have no problems figuring out who represents Karl Marx, Stalin, the KGB, etc. However, even if you don't, or are not interested in finding parallels to Communism, the book is still an entertaining book to read. The gradual erosion of the initial ideals of the animal society, the rise to power of the pigs (unopposed by the other animals), and the eventual horror as the animals realize they have replaced one master with yet another are well written in this book. Characters Old Major Old Major is the wise old pig whose stirring speech to the animals helps set the Rebellion in motion- though he dies before it actually begins. His role compares with that of Karl Marx, whose ideas set the Communist Revolution in motion. Napoleon is a "large, rather fierce-looking Berkshire boar, not much of a talker, but with a reputation for getting his own way." And so he does. Instead of debating with Snowball, he sets his dogs on him and continues to increase his personal power and privileges from that time on. What counts for him is power, not ideas. Note his name: think of the other Napoleon (Bonaparte) who took over the French Revolution and turned it into a personal Empire. Napoleon's character also suggests that of Stalin and other dictators as well. Snowball Snowball is an energetic, brilliant leader.

Chief Seattle Oration Analysis

Seattle Chiefs Ovation The arrival of the European colonists in New England in the 17th century pushed the Native Americans to the west and eventually sparking their demise. Intensive logging impacted their environment, epidemic diseases from Europe claimed lives of thousands of Native Americans, and the Euro-Americans simply took over regions and the land of the native community. The Native Americans were outraged by their inferiority and on the colonist’s treatment of the environment.The Chief Seattle’s 1854 Oration is a speech in response to a proposed treaty in which the Indians were persuaded to give up thousands of acres to the US government for a sum of 150,000 dollars. The Chief Seattle’s Oration is considered to be the most profound environmental statements in history. The Chief Seattle was the leader of the Dkhw’Duw’Absh, and a prominent figure in the Indian-American relationship of the time. At this time, numerous Native American’s were being scattered out of their tribes by the American’s and it was believed that they would be extinct.In the speech, The Chief Seattle attempts to convince the American conquerors that they should treat them fairly despite their inferiority to the American people. Through figurative language and his respect for nature, the Chief appeals to the Governor of their decision to take over Washington making of their time. Prior to the colonisation of North America by the Europeans, the Native Americans lived peacefully and they saw their environmental as communal. Their low-impact technologies saw them live in harmony and respecting the environment.Their religion revolved around the belief that animals, plants, rocks, mountains, rivers, and stars had souls. Upon arrival, the European colonists immediately began take natural resources for European trading and usage. Large forests were cut down for firewood, trading, and agriculture; animals were killed for skin, the girdling of the trees prevented the leaves from growing and eventually killing it. For every person added to the population, one or two hectors of land was cultivated.This trend continued on until the beginning of the 20th century, and to this day, 1/3 of America’s forests have been cut down causing devastating environmental disruptions. The land which was once peaceful and quiet, home to the Native Americans who respected and loved it had changed horribly. Throughout America’s history, the capitalist Americans viewed the natural resources as a possibility for economic growth. The formation of a free market meant that government legislation and fiscal policies were inadequate to prevent environmental demolitions.From the Colonisation up to the 20th century, the United States government failed to apply sustainable growth. This reflects on how our world economy is working. Governments fail to advocate environmental issues in order to boost the economy. The Chief Seattle underlines t he value of the environment. He chief treats nature as a living thing. â€Å"Yonder sky that has wept tears of compassion upon my people for centuries untold, and which to us appears changeless and eternal, may change. Today is fair. Tomorrow it may be overcast with clouds. This use of personification in this line relates to how the rain is coming from the sky, but with the incursion of the Americans, nature’s natural course is twisted, thus a cloud will overcast the compassionate tears of the sky. The Chief is sympathetic towards his people; he states that â€Å"my people are few. They resemble the scattering tress of a storm-swept plain. † The Chief underlines the value of the trees, and whilst most of the mass logging occurred during America’s colonisation, the biodiversity was badly affected during this time period.This relates to how the Native American race is slowly coming to an end and it resembles the logging of the trees cut down by the Americanâ€⠄¢s. Hence, the Chief emphasises that his men are part of nature therefore they are dying with it. Furthermore, the chief argues that the Euro-Americans never appreciated nature. â€Å"Our dead never forget this beautiful world that gave them being. They still love its verdant valley’s, its murmuring rivers, and its magnificent mountains. † The Chief highlights that his race valued nature, and the love of nature goes on after their deaths.The tone of the speech suddenly becomes more aggressive in the 9th paragraph. He argues that â€Å"your time of decay may be distant, but it will surely come, for even the White Man whose God walked and talked with him as a friend to friend, cannot be exempt from the common destiny. † The chief states that there will come a time, when their civilisation will come to an end and God will be unable to help them. This can be related to the damage we are doing now with climate change.Global warming is now considered a threat to our world, with growing average temperatures; the climate is changing and can cause devastating natural disasters. Global Warming has been scientifically proven to be all caused by human’s destroying the world’s biodiversity and harming the earth’s atmosphere. Logging contributes to global warming, by deregulating the oxygen in the atmosphere. Therefore at this time, the logging of trees destroyed the biodiversity, and the Chief contended that whilst the Euro-Americans cut down trees, it will backfire on them and destroy their civilisation.In the last paragraph, the Chief quotes that â€Å"these shores will swarm with the invisible dead of my tribe, and when your children’s children think themselves alone in the field, the store, the shop, the highway, or in the silence of the pathless woods, they will not be alone. In all the earth there is no place dedicated to solitude. † The Chief describes that the legacy of his tribe will live on. This describes how the Natives have so much respect for their land, and they will value it forever, and live on with for eternity.Moreover, The Euro-Americans and the Native American had contrasting views on the environments. The Natives had a belief that the environment is sacred and should be preserved, whereas the Euro-Americans preferred to economically benefit from nature. During this era, the industrialisation of America was booming, and the timber industry was at its peak. Nothing was known of the consequences for destroying the environment, however the Native Americans had their tradition to respect the environment and preserve it forever however this belief was uncommon to the European settlers.

Reflection On Scholarship Reflection - 831 Words

Study About 2017 Scholarship Reflection As I think back to the vast number of cultural experiences I recently had the great privilege of being a part of, I feel I was able to grow not only as a person but also as a future educator. Through studying abroad in both England and France, I became very aware of how my lack of cultural experience affected me in both England and France and how my inability to speak French was a huge barrier to me while in France. Before taking this trip, I had been out of the United States two times in my life. Once, to Mexico and the second trip was to Italy. Although this did give me some cultural experience, both times I left the country was before I had turned twelve years old and my parents accompanied me†¦show more content†¦The relaxed environment, friendly locals, and easy transportation made it very easy for me to see so many different places in London. One of my favorite places that our study abroad group was able to visit was an inner-city school. After exploring the city of London, I rarely saw much diversity. For the most part, I remember seeing people who were Caucasian which led me to believe that was the race of the majority of the London locals. After visiting the school, however, I realized that I was very mistaken. As soon as we walked into the school, the first thing I noticed was the vast number of different ethnicities present. I remember only seeing one Caucasian student in the entire school. Not only was there a strong presence of multiple cultures but, all of these cultures were celebrated within the school. The day we arrived the students were having a showcase where they had made food, decorations, and wore clothes from multiple countries. I remember thinking that this type of cultural celebration would be so beneficial to help eliminate cultural biases in America. Of course, there was more to this school than just a large variety of ethnicities. 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